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| EVENT MARKETING |
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DEFINITION & DESCRIPTION Event marketing and "management is the application of the management practice of project management to the creation and development of festivals and events."* Event marketing and "management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. |
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The recent growth of festivals and events as an industry around
the world means that the management can no longer be ad hoc.
Events and festivals, such as the Asian Games or the Dubai
Shopping Festival, have a large impact on their communities and,
in some cases, the whole country. The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Every industry, charity, society and group will hold events of some type/size in order to market themselves, raise money or celebrate. Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. They might target their audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event."* |
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ABOUT MARKETING
MARKSMAN™ Marketing Marksman™ is based in Calgary, Alberta, Canada and also serves Edmonton, Alberta (AB); Vancouver, British Columbia (BC); Toronto, Ontario (ON); all across Canada and internationally including the United States, Europe, Asia, Australia, and Russia. See our Client List for more information. We provide a full range of marketing services including Event Marketing. |
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| There are plenty of marketing aces, advisers (advisors), agencies, authorities, businesses, companies, consultants, counsellors (counselors), experts, firms, freelancers, organizations (organisations), planners, professionals, pros, specialists and others marketing service providers; but only Marketing Marksman™ hits the target every time by creating marketing that is precise, persuasive, practical, and profitable. | |||||||||||||||||||||||||||||||
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* Text reprinted from 'Wikipedia, the free
encyclopedia' with permission
http://en.wikipedia.org/wiki/Wikipedia:Copyrights * Marketing Definition and Information Source Link http://en.wikipedia.org/wiki/Event_management |
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www.marketingmarksman.com
www.marketingmarksmen.com
www.marksmanmarketing.com
www.marksmenmarketing.com |
