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DEFINITION & DESCRIPTION

Outdoor marketing and outdoor advertising is any form of paid, one-way communication that is visible outside of any enclose structure (is not indoors), such as billboards, posters, neon signs, and even sky writing by airplanes.

"A billboard is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Bill-boards present large advertisements to passing pedestrians and drivers.

Typically showing large, witty slogans and distinctive visuals, billboards are highly visible in the top designated market areas.

Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure."*

Types of outdoor marketing and advertising include: "Horizontal and Vertical Poster Panels
Backlit Posters; Transit Shelter Advertising / Street Ads; Superboards; Spectaculars and Wall Murals;
Bus Bench and Bike Rack Advertising; Mall Posters; Mall Banners and Custom Vinyl Displays; Transit Vehicle Exterior King and Seventy Posters; Transit Vehicle Interior Cards; Transit Exterior Vinyl Displays: SuperBuses, UltraTails, Bus Murals, Headliners; Light Rail Transit (LRT) Station Posters; Airport Exterior Displays; Airport Interior Advertising; Ferry Vessel and Terminal Advertising."^

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ABOUT MARKETING MARKSMAN™

Marketing Marksman™ is based in Calgary, Alberta, Canada and also serves Edmonton, Alberta (AB); Vancouver, British Columbia (BC); Toronto, Ontario (ON); all across Canada and internationally including the United States, Europe, Asia, Australia, and Russia. See our Client List for more information. We provide a full range of marketing services including Outdoor Marketing.

There are plenty of marketing aces, advisers (advisors), agencies, authorities, businesses, companies, consultants, counsellors (counselors), experts, firms, freelancers, organizations (organisations), planners, professionals, pros, specialists and others marketing service providers; but only Marketing Marksman™ hits the target every time by creating marketing that is precise, persuasive, practical, and profitable.

Text reprinted from 'Wikipedia, the free encyclopedia' with permission http://en.wikipedia.org/wiki/Wikipedia:Copyrights
Content Source Links: * http://en.wikipedia.org/wiki/Billboard ^ http://en.wikipedia.org/wiki/Pattison_Outdoor_Advertising