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PUBLICITY & PUBLIC RELATIONS

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DEFINITION & DESCRIPTION

"Publicity is the deliberate attempt to manage the public's perception of a subject.

The subjects of publicity include people (example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.

From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising,

sales promotion, and personal selling. Promotion is one component of marketing. But the publicist cannot wait around for the news to present opportunities. They must also try to create their own news.

The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media."*

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ABOUT MARKETING MARKSMAN™

Marketing Marksman™ is based in Calgary, Alberta, Canada and also serves Edmonton, Alberta (AB); Vancouver, British Columbia (BC); Toronto, Ontario (ON); all across Canada and internationally including the United States, Europe, Asia, Australia, and Russia. See our Client List for more information. We provide a full range of marketing services including Publicity & Public Relations.

There are plenty of marketing aces, advisers (advisors), agencies, authorities, businesses, companies, consultants, counsellors (counselors), experts, firms, freelancers, organizations (organisations), planners, professionals, pros, specialists and others marketing service providers; but only Marketing Marksman™ hits the target every time by creating marketing that is precise, persuasive, practical, and profitable.

* Text reprinted from 'Wikipedia, the free encyclopedia' with permission http://en.wikipedia.org/wiki/Wikipedia:Copyrights
* Marketing Definition and Information Source Link http://en.wikipedia.org/wiki/Publicity