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DEFINITION & DESCRIPTION

"Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs).

According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion.

Other sources, including the New York Times, define SEM as the practice

of buying paid search listings with the goal of obtaining better free search listings.

In 2006, North American advertisers spent US$9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2002 year. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. As of 2006, SEM was growing much faster than traditional advertising."*

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ABOUT MARKETING MARKSMAN™

Marketing Marksman™ is based in Calgary, Alberta, Canada and also serves Edmonton, Alberta (AB); Vancouver, British Columbia (BC); Toronto, Ontario (ON); all across Canada and internationally including the United States, Europe, Asia, Australia, and Russia. See our Client List for more information. We provide a full range of marketing services including Search Engine Marketing.

There are plenty of marketing aces, advisers (advisors), agencies, authorities, businesses, companies, consultants, counsellors (counselors), experts, firms, freelancers, organizations (organisations), planners, professionals, pros, specialists and others marketing service providers; but only Marketing Marksman™ hits the target every time by creating marketing that is precise, persuasive, practical, and profitable.

* Text reprinted from 'Wikipedia, the free encyclopedia' with permission http://en.wikipedia.org/wiki/Wikipedia:Copyrights
* Marketing Definition and Information Source Link http://en.wikipedia.org/wiki/Search_engine_marketing