 |
 |
 |
 |
 |
 |
 |
 |
 |
| TECHNICAL MARKETING |
| ► | Marketing Research | ||||||||||||||||||||||||||||||
| ► | Marketing Strategy | ||||||||||||||||||||||||||||||
| ► | Marketing Materials | ||||||||||||||||||||||||||||||
 |
Marketing Campaigns | ||||||||||||||||||||||||||||||
| ► | Marketing Seminars | ||||||||||||||||||||||||||||||
|
DEFINITION & DESCRIPTION Technical marketing is the unique communication challenge of successfully advertising and selling a good or services of a high-tech or complicated nature. The critical obstacle is simplifying the complexity of the product to make crystal clear what it is and why they should buy it. "Technical communication is the process of conveying usable information through writing or speech about a specific domain to an intended audience. |
|||||||||||||||||||||||||||||||
|
Information is usable if the intended
audience is able to perform an action or make a decision based
on its contents (Johnson-Sheehan 7). Technical communicators
often work collaboratively to create products (deliverables) for
various media, including paper, video, and the Internet.
Deliverables include online help user manuals, technical
manuals, specifications, process and procedure manuals,
training, business papers, reports, etc. Technical domains can be of any kind, including the soft and hard sciences, high technology including computers and software, consumer electronics, and business processes and practices."* |
|||||||||||||||||||||||||||||||
 |
ABOUT MARKETING
MARKSMAN™ Marketing Marksman™ is based in Calgary, Alberta, Canada and also serves Edmonton, Alberta (AB); Vancouver, British Columbia (BC); Toronto, Ontario (ON); all across Canada and internationally including the United States, Europe, Asia, Australia, and Russia. See our Client List for more information. We provide a full range of marketing services including Technical Marketing. |
||||||||||||||||||||||||||||||
| There are plenty of marketing aces, advisers (advisors), agencies, authorities, businesses, companies, consultants, counsellors (counselors), experts, firms, freelancers, organizations (organisations), planners, professionals, pros, specialists and others marketing service providers; but only Marketing Marksman™ hits the target every time by creating marketing that is precise, persuasive, practical, and profitable. | |||||||||||||||||||||||||||||||
 |
|
* Text reprinted from 'Wikipedia, the free
encyclopedia' with permission
http://en.wikipedia.org/wiki/Wikipedia:Copyrights * Marketing Definition and Information Source Link http://en.wikipedia.org/wiki/Technical_communication |
|||||||||||||||||||||||||||||||
|
www.marketingmarksman.com
www.marketingmarksmen.com
www.marksmanmarketing.com
www.marksmenmarketing.com |
