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WHOLESALING & RESELLING

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DEFINITION & DESCRIPTION

"A reseller is a company or individual that purchases goods or services with the intention of onselling them rather than consuming or using them. This is usually done for profit (but could be onsold at a loss)."* They are also known as jobbers and distributors.

"Wholesaling is the sale of goods or merchandise to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services.

According to the United Nations Statistics Division, Wholesale is the resale (sale without transformation) of new and used goods to retailers, to industrial, commercial, institutional or professional users, or to other wholesalers, or involves acting as an agent or broker in buying merchandise for, or selling merchandise, to such persons or companies. Wholesalers frequently physically assemble, sort and grade goods in large lots, break bulk, repack and redistribute in smaller lots."^

One of the crucial marketing challenges in successful reselling is actual getting your product shelf space in popular and profitable retailers both national and international. A large portion of a wholesalers marketing budget may actually be spent on marketing to the retailers, versus the end user.

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ABOUT MARKETING MARKSMAN™

Marketing Marksman™ is based in Calgary, Alberta, Canada and also serves Edmonton, Alberta (AB); Vancouver, British Columbia (BC); Toronto, Ontario (ON); all across Canada and internationally including the United States, Europe, Asia, Australia, and Russia. See our Client List for more information. We provide a full range of marketing services including Wholesale & Reselling.

There are plenty of marketing aces, advisers (advisors), agencies, authorities, businesses, companies, consultants, counsellors (counselors), experts, firms, freelancers, organizations (organisations), planners, professionals, pros, specialists and others marketing service providers; but only Marketing Marksman™ hits the target every time by creating marketing that is precise, persuasive, practical, and profitable.

Text reprinted from 'Wikipedia, the free encyclopedia' with permission http://en.wikipedia.org/wiki/Wikipedia:Copyrights
Content Source Links: * http://en.wikipedia.org/wiki/Reseller ^ http://en.wikipedia.org/wiki/Wholesale