Marketing Marksman™ Low-Resolution Subsite for visitors using a dial-up or slow-speed internet connection.

PRESS THE PLAY BUTTON TO HEAR AN AUDIO INTRODUCTION TO THIS WEBSITE BY ANDREW MCDONALD

Throughout this website you will find these ‘PRESS TO PLAY’ boxes. Click them to hear an audio performance of the current webpage by Andrew McDonald. At any time, press the ‘PLAY’ button again to restart the message from the beginning, or press the ‘STOP’ button in your Internet Browser program to end the streaming audio transmission.

Below every 'Press To Play' box is a Download Hyperlink «» 'Click It' or 'Save Target' to download the MP3 Audio File.

Streaming audio may not function with all Internet Browsers, alternatively, download the audio files. To avoid gaps in the streaming audio wait until the webpage fully downloads as shown in your Status Bar. Streaming audio requires high system resources and may make some computers crash. (More Info)

WHAT MARKETING IS MEANT TO BE

'Marketing is meant to be a profitable investment, not a pointless expense!'™ For every marketing dollar spent you should expect to earn your money back plus a decent profit.

Unfortunately few promotions live up to this promise. Every year, worldwide, without fail billions are wasted on advertising that is utterly ineffective at increasing revenue or market share.

Why is this so?

Marketing is like an arrow fired at a target. The sharper your strategy, the more precise your product, the more branded your benefits, the clearer your customer – the more likely your arrow will penetrate the market and generate an immediate return on your investment.

The duller your strategy, the more generic your product, the more undifferentiated your benefits, the more undefined your customer – the more likely your marketing arrow will bounce off the target, fail to make an impact with anyone, and all marketing monies spent wasted.

The underlying determinate of effectiveness is Marketing Marksmanship™. This website will introduce you to the basic principles of Marketing Marksmanship™, including collecting research, formulating strategy, and implementing campaigns.

WHAT THIS WEBSITE OFFERS YOU

This website offers you a Free Online Marketing Marksman™ Seminar. The seminar consists of ten parts, each includes both written text and a sound recording of the lesson that you can download or listen to as streaming audio. Collecting objective, accurate, complete marketing research, formulating a formidable marketing strategy, and implementing an effective marketing campaign are all covered in the seminar.

Also, in the Marketing Portfolio section there are over a hundred examples of marketing materials for you to peruse: including product packaging, promotional posters, magazine advertisements, business cards, websites, etc.

Finally, you can Contact Me Andrew McDonald if you have any questions or would like to meet with me to discover how Marketing Marksmanship™ can help you accomplish your business objectives.

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SITE HIGHLIGHTS:

"Marketing is meant
to be a profitable
investment, not a
pointless expense."™

Andrew McDonald (2006)
Marketing Marksman™

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FOLLOW » The Yellow Gold Road!	To experience a comprehensive guided tour of everything this site has to offer including the marketing seminar, image gallery, and other valuable marketing resources just follow the Yellow Gold Hyperlinks (marked by the Yellow Gold Arrows) found at the end of each webpage. I hope you find the web journey a profitable and pleasurable experience. Sincerely, Andrew McDonald.	WEB TOUR More Info