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LEAD GENERATION

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DEFINITION & DESCRIPTION

Lead generation is also referred to as lead acquisition and customer / client prospecting.

"Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services.

Often lead generation is associated with marketing activity targeted at generating sales opportunities for a company's sales force.

Therefore a lead is correctly described as information regarding or provided by a consumer that may be interested in making a purchase. Whereas, generation is one of a myriad of activities that may produce that information and perceived interest.

Lead generation can take on various marketing methodologies: broadcast advertising, direct mail, event or trade show marketing, seminar or training, publicity and public relations, whitepapers or product literature, email marketing, web marketing (search engine optimization or other internet media buying), and telemarketing.

Online Lead Generation

Since 2000, an increasing number of sales organizations have been shifting their direct marketing budgets into the online channel. The internet allows for the development of an extremely targeted lead generation campaign, with publishers such as Google AdWords, Yahoo! Search Marketing, AdBrite, and Industry Brains offering geographic, demographic, and contextual targeting services.

Although the online channel is growing extremely rapidly, with search marketing and pay per click (PPC) advertising commanding the bulk of advertisers' online budgets, the demand for highly skilled search marketers remains high.”*

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ABOUT MARKETING MARKSMAN™

Marketing Marksman™ is based in Calgary, Alberta, Canada and also serves Edmonton, Alberta (AB); Vancouver, British Columbia (BC); Toronto, Ontario (ON); all across Canada and internationally including the United States, Europe, Asia, Australia, and Russia. See our Client List for more information. We provide a full range of marketing services including Lead Generation.

There are plenty of marketing aces, advisers (advisors), agencies, authorities, businesses, companies, consultants, counsellors (counselors), experts, firms, freelancers, organizations (organisations), planners, professionals, pros, specialists and others marketing service providers; but only Marketing Marksman™ hits the target every time by creating marketing that is precise, persuasive, practical, and profitable.

* Text reprinted from 'Wikipedia, the free encyclopedia' with permission http://en.wikipedia.org/wiki/Wikipedia:Copyrights
* Marketing Definition and Information Source Link http://en.wikipedia.org/wiki/Lead_generation