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| MARKETING STRATEGY |
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Marketing Strategy | ||||||||||||||||||||||||||||||
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DEFINITION & DESCRIPTION Precisely identify the most profitable way to position your product in the market, based on powerfully persuasive reasons why your customers should choose you over any other alternative. Like many entrepreneurs, you might believe that if you simply offer your customers good value and good service, and simply communicate this fact to them that will be enough and they will choose you. The problem is all your rivals use a similar "good value and service" message, so you are in no way superior or distinguished – and let's face it – they likely do offer decent |
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value and service else they would not stay in business for long.
Would you
abandon your favourite brands based on some vague, dubious "better
value and better service" claim? Without a sharp strategy you're just another supplier of a good or service only marginally different from a myriad of other similar suppliers. You have your marketing mosaic of value and service, but all your rivals make similar claims, so you are nothing special. So why would people bother to buy from you? If you want people to drive past their usual trusted vendors and place an order with you instead, you will need a powerfully persuasive marketing strategy.
A client that chose to follow my advice and target a particular mindset is Anne Akira's Fitness Freedom™. In a faddish frenzy of fitness programs claiming phenomenal results without diet, exercise, effort or will-power: it took a lot of guts to defy this popular and desperately desired belief. Sure, everybody wants to believe they can eat jelly donuts in front of the TV and lose ten pounds a week, but their inescapable fate is to be frustrated with failure. That is when Fitness Freedom™ jumps in defying this ludicrous insanity with the slogan "Have you tried enough quick-fixes yet to learn that they just don't work!" With such precision how could it possibly not be persuasive? |
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www.marketingmarksman.com
www.marketingmarksmen.com
www.marksmanmarketing.com
www.marksmenmarketing.com |
